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Rigorous ideas. Open conversations.

I welcome conversations about who gets to use rigorous analysis, how institutional choices shape healthcare, and how to make complex evidence understandable without making it simplistic.

Inquire by email → hello@linasong.com

Event, role, and date.

  • Founder presentation

    1 Million Cups Madison — featured presenter

    September 2026
  • Guest lecture

    Rotman School of Management, University of Toronto — MBA and Global Executive Healthcare MBA sessions on a teaching case about Doogooda by Prof. Dilip Soman (case not publicly distributed)

    2026
  • May 2026
  • Guest talk

    The Chinese University of Hong Kong — Co-op Field Trip Program, Seoul

    March 2026
1 Million Cups Madison — September 2026
1 Million Cups Madison — September 2026
Founder session, Madison — 2026
Founder session, Madison — 2026

Topics for talks, panels, and interviews, drawing on my research and current work.

  1. Who Gets to Use the Science?

    How can we widen the circle of people who can understand and use rigorous analysis?

    Draws on. My own path to this question, the Moorfields project, and published research cases.

  2. Better for Whom?

    Can one efficiency measure tell us whether care got better?

    Draws on. Research on physician–hospital integration and on the allocation of healthcare resources, with each study’s conditions stated.

  3. What an Answer Depends On

    To understand a result, do we need to know what was counted and what was assumed?

    Draws on. Worked examples of the difference between measurement, modelling, and causal inference.

Formats. Keynote or talk, 30–45 minutes · Panel or fireside conversation · Podcast and broadcast interviews · Classroom or executive session, 60–90 minutes.

Coverage of Doogooda and of the founder.

  • Company feature

    Wisconsin Health News — feature on Doogooda, Top Stories

    July 2026
  • Company news · in Korean

    Doogooda selected for Creative Destruction Lab’s CDL-Wisconsin Health & Wellness program, 2026–27

    Coverage: ETODAY (이투데이) · The Guru (더구루)

    September 2026

Three lengths, ready to copy. Photos for publication are available on request.

Lina Song is a decision scientist, scholar, and founder working to put rigorous analysis within reach of more people. Her research focuses on healthcare. She holds a PhD in Health Policy / Decision Science from Harvard University and is the founder of Doogooda.

Lina Song is a decision scientist, scholar, and founder working to put rigorous analysis within reach of more people. Her research examines how institutions, incentives, and resources shape healthcare, using empirical studies, economic models, and disease modelling. She holds a PhD in Health Policy / Decision Science from Harvard University and was formerly a tenure-track Assistant Professor at UCL School of Management. At Doogooda, she is working to translate research-grounded methods into software for healthcare operating decisions.

Lina Song is a decision scientist, scholar, and founder whose work asks how more people can use rigorous analysis when making consequential choices. Her research examines physician integration, hospital closures, patient choice, and the long-term consequences of prevention and treatment. Across these questions, she works with empirical research, economic models, disease modelling, and causal methods.

She holds a PhD in Health Policy / Decision Science from Harvard University and was formerly a tenure-track Assistant Professor at UCL School of Management. Her earlier training was in mathematics at Caltech and statistics at Yale. A research-led project at Moorfields helped shape her interest in who has access to the resources behind rigorous analysis.

She is the founder of Doogooda, where she is working to translate research-grounded methods into software for healthcare operating decisions. Through writing and public conversation, she also explores access to analytical capability, the assumptions behind an answer, and whose outcomes count.

Speaking and media inquiries: hello@linasong.com · Madison, Wisconsin (Central Time).