Speaking & media
Rigorous ideas. Open conversations.
I welcome conversations about who gets to use rigorous analysis, how institutional choices shape healthcare, and how to make complex evidence understandable without making it simplistic.
Inquire by email → hello@linasong.com
Selected talks and conversations
Event, role, and date.
- September 2026
Founder presentation
1 Million Cups Madison — featured presenter
- 2026
Guest lecture
Rotman School of Management, University of Toronto — MBA and Global Executive Healthcare MBA sessions on a teaching case about Doogooda by Prof. Dilip Soman (case not publicly distributed)
- May 2026
Podcast interview
WisBusiness: the Podcast — interview with the founder, on Doogooda
- March 2026
Guest talk
The Chinese University of Hong Kong — Co-op Field Trip Program, Seoul
Available topics
Topics for talks, panels, and interviews, drawing on my research and current work.
- 01
Who Gets to Use the Science?
How can we widen the circle of people who can understand and use rigorous analysis?
Draws on. My own path to this question, the Moorfields project, and published research cases.
- 02
Better for Whom?
Can one efficiency measure tell us whether care got better?
Draws on. Research on physician–hospital integration and on the allocation of healthcare resources, with each study’s conditions stated.
- 03
What an Answer Depends On
To understand a result, do we need to know what was counted and what was assumed?
Draws on. Worked examples of the difference between measurement, modelling, and causal inference.
Formats. Keynote or talk, 30–45 minutes · Panel or fireside conversation · Podcast and broadcast interviews · Classroom or executive session, 60–90 minutes.
Selected coverage
Coverage of Doogooda and of the founder.
- July 2026
Company feature
Wisconsin Health News — feature on Doogooda, Top Stories
- September 2026
Company news · in Korean
Doogooda selected for Creative Destruction Lab’s CDL-Wisconsin Health & Wellness program, 2026–27
Coverage: ETODAY (이투데이) · The Guru (더구루)
Bio and contact
Three lengths, ready to copy. Photos for publication are available on request.
Short
Lina Song is a decision scientist, scholar, and founder working to put rigorous analysis within reach of more people. Her research focuses on healthcare. She holds a PhD in Health Policy / Decision Science from Harvard University and is the founder of Doogooda.
Medium
Lina Song is a decision scientist, scholar, and founder working to put rigorous analysis within reach of more people. Her research examines how institutions, incentives, and resources shape healthcare, using empirical studies, economic models, and disease modelling. She holds a PhD in Health Policy / Decision Science from Harvard University and was formerly a tenure-track Assistant Professor at UCL School of Management. At Doogooda, she is working to translate research-grounded methods into software for healthcare operating decisions.
Long
Lina Song is a decision scientist, scholar, and founder whose work asks how more people can use rigorous analysis when making consequential choices. Her research examines physician integration, hospital closures, patient choice, and the long-term consequences of prevention and treatment. Across these questions, she works with empirical research, economic models, disease modelling, and causal methods.
She holds a PhD in Health Policy / Decision Science from Harvard University and was formerly a tenure-track Assistant Professor at UCL School of Management. Her earlier training was in mathematics at Caltech and statistics at Yale. A research-led project at Moorfields helped shape her interest in who has access to the resources behind rigorous analysis.
She is the founder of Doogooda, where she is working to translate research-grounded methods into software for healthcare operating decisions. Through writing and public conversation, she also explores access to analytical capability, the assumptions behind an answer, and whose outcomes count.
Speaking and media inquiries: hello@linasong.com · Madison, Wisconsin (Central Time).